An algorithm suited for niche search

Forget pre-built classifications, keyword search, and AI recommendations. Cradles' multi-dimensional search algorithm leverages a blueprint of features, foundations, identifiers, and barriers paired with Generative AI to discover companies in any niche.


Foundations provide a general understanding of the market.


Features describe functionality, products, or services that are present in the market.


Identifiers provide descriptive and niche insight into the market.


Barriers remove unwanted companies from your Cradle.

Case study: A sample blueprint for the aviation industry

Cradles employs a sophisticated multi-dimensional search algorithm that operates based on a blueprint of parameters categorized into foundations, features, identifiers, and barriers.

This structured approach offers a comprehensive representation of a niche market or specific mandate, enabling targeted and effective searches which can be further validated by Generative AI.

This case study builds a simple blueprint for the aviation industry.
Foundations provide a general understanding of the market described by your cradle.

These are generally common words or phrases that help identify your market at a quick glance.
Sample Foundations
aviation, airport, airline, aircraft, helicopter, air cargo, airplane, pilots, air travel, airfield, air carrier, air traffic
Features describe entities, functionality, products, or services that are present in the market.
Sample Features
aircraft engine, flight operation, aircraft tracking, flight management, airline reservation, flight tracking, flight scheduling, airline data, airplane part, flight information, flight instruction, flight planning, flight simulator, air traffic control, aircraft management, aviation maintenance
Identifiers provide descriptive and niche insight into the market. Identifiers tend to be either terms that are very specific to your market, detailed descriptions of products or services, or features that are more important to your particular niche inside a market.

i.e. "airport management" or "airport services" could be identifiers for a Cradle that wants to focus on airport-related products or services inside the aviation industry. These may be features for a Cradle that is interested in the aviation industry but does not want to focus on airport-related companies.
Sample Identifiers
public flying field, in-flight entertainment, ground support equipment, air traffic management, airline reservation system

airport management, airport services, airport planning, airport simulation, airport security
Barriers remove unwanted companies from your cradle.

Barriers are useful for situations where a particular parameter may result in false positives.

i.e. a Cradle for architecture companies is likely to include organizations dealing with "software architecture" or "network architecture" unless these parameters are entered as barriers.
Sample Barriers
No barriers are necessary for this aviation Cradle.

Parameter types

In addition to category, each parameter can have a type of "standard", "start", or "end" which determines how companies will be qualified for inclusion into your Cradle.
Only include companies with an exact match for this parameter.

i.e. a standard parameter of "house" will only match "house"
Include companies with parameters that start with this parameter.

i.e. a start parameter of "house" will match "house", "houses", "household", "housekeeper", etc.
Include companies with parameters that end with this parameter.

i.e. an end parameter of "house" will match "house", "greenhouse", "funhouse", etc.
It is generally best practice to classify parameters as a "start" parameter in order to include companies that may contain variations of that parameter unless this would result in false positives.

i.e. building a Cradle for the transportation industry and including a start parameter for "car" will include many false positives for companies that contain parameters such as "carbon", "carnivals", "carpenters", "careers", etc.

In this situation, it is best to include both "car" and "cars" as standard parameters.

Optimizing your blueprint

There are numerous optimization strategies to ensure that your Cradle meets your expectations and returns the most relevant companies.

Some of these strategies include:
Increase blueprint size
There is generally no side effect to including as many parameters as possible, unless the parameter is irrelevant to your Cradle.
Modify parameter mix
Consider identifying and including more features and identifiers that provide a better understanding of your niche market.
Change parameter category
Consider promoting foundations to features or identifiers if these parameters are very relevant to your market.
Change parameter type
Consider flagging a parameter as a "start" type in order to include any parameters beginning with the same phrase.

This is especially useful for including plurals without specifying them as a separate parameter.
Leverage Generative AI
Cradles' Generative AI functionality can serve as an additional layer of verification by validating your results against a detailed mandate.
Experiment and iterate
Experimentation and iteration is the best way to discover the optimal blueprint for any Cradle.

Frequently Asked Questions

How many parameters should my blueprint contain?
It is recommended to include between 25-50 parameters for your Cradle's blueprint.
How do I decide which category to choose for a parameter?
The importance of the parameter to your niche, the level of detail it provides, and the frequency you expect it to be mentioned by companies determines whether it is a foundation, feature, or identifier.
What is the optimal parameter category raio for my Cradle?
While this will vary depending on your market and niche, a ratio of 4-5 foundations to 3-4 features and 1-2 identifiers is generally recommended.

i.e. a Cradle of 50 parameters could include 20-25 foundations, 15-20 features, and 5-10 identifiers. The Cradle may or may not need to include barriers.
How do I find quality parameters?
Cradles offers parameter sets which can be used to build a blueprint for over 70 different industries. These products can contain anywhere from 50 to 300+ parameters which makes them ideal for creating blueprints for any niche in any industry.

Cradles' zero-retention enrichment services provide customers with a list of popular parameters depending on the companies that have been enriched.